The ephemeral narrative I have chosen to reflect on is an Instagram story posted by the user ‘Strawberry Milk Mob”. This account is for the bathing suit brand created in 2018 by social media personality Georgia Costello. The brand name stems from Costello’s ‘mob’ of followers. Corresponding to the posts on the account, this story works as an advertisement for the Bikini’s sold by this brand. The link “Shop Bikini” takes users directly to the brand website where they can purchase any of the products available. This narrative reflects many other advertisements on platforms such as Instagram, particularly Instagram stories. The fleeting nature of the post (stories are only available for 24 hours) encourages users to act quickly in regards to purchasing the products advertised. Additionally, the bright colors that are used are common in social media advertisements as theory are eye-catching to recipients, aiding in the effectiveness of the promotion as users a...
- Get link
- X
- Other Apps