Module 9 Blog Post by Shen Dong
In 2019, TikTok captivated international attention as a breakout
short-video platform with numerous features that facilitates recreating popular
videos with ease. TikTok’s platform feature “use this sound” affords the
creative reuse of audio clips or songs from videos that users were just
watching.
TikTok employs an automated system to identify original creators but the system
frequently obscures or misattributes the “original” source of the audio.
Subsequent creators can use sounds without any connection to the original
author. In response, creators have developed unique platform practices to
overcome cultures of misattribution engendered on TikTok. (Kaye, 2021, p.3195)
I really support this move by TikTok to allow users to use original
sound tracks, with attribution to creators. I frequently need to use original
sound tracks on Youtube without asking for permission, as TikTok cemented its
position as a global short-video leader by embedding platform features that
enable users to emulate, imitate, replicate, and reuse popular trending videos.
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