Module 8 Mini-Assignment: Reflecting on Indigenous Storytelling in the Digital Space

 

The Indigenous digital stories I chose to reflect on are a series of digital shorts on the Super, Natural British Columbia (SNBC) website. The stories focus on the importance of natural elements to Indigenous culture, specifically whales, bears, water, mountains, and rainforests. While not strictly a research project, these digital stories are successful examples of participant-created narratives (Willox et al., 2013). As noted in both the Tekobbe (2024) and Willox et al. (2013) readings, storytelling is a powerful way for Indigenous people to rewrite negative and stereotyped narratives in a way that respects their experiences and knowledge. Each is conducted by a different Indigenous narrator sharing personal stories about their connection to the land and animals and their importance to the Indigenous community and heritage. Through the five stories, I noted overarching themes of environmental responsibility, responsibility for natural resources, respect for the land, and the importance of nature to Indigenous culture and values.

               Regarding the preservation of Indigenous stories, having these digital chronicles featured on a prominent provincial website is excellent exposure. In many cases, people would have to search for these stories intentionally, and as a result, they likely don’t receive a lot of viewers. The SNBC website offers a larger, more diverse audience who may not have intended to view Indigenous stories but view them because they are on the website.

              As a mode of decolonization, the stories meet the criteria of Mines (n.d.) and Willox et al. (2013). Mines (n.d.) notes that storytelling belongs to the storyteller and is a powerful form of Indigenization and decolonization- each video features an Indigenous leader telling their unique story in their unique way. In the “Illahee: Whales” story, one may expect to hear only about Whales, but the narrator Moses Martin of the Tla-o-qui-aht First Nations, discusses the origin and meaning of his traditional Indigenous name. The other narrator, Carl Martin, speaks of his family’s history as whalers and the animal’s importance to the survival of his ancestors. The story isn’t just about whales, but reflections adding rich, personal details which are an important part of decolonization and Indigenization (Mines, n.d.; Willox et al. 2013).     

              One of the main strengths of digital storytelling is the potential reach. By recording these stories and making them available online, far more people can access them. Additionally, the combination of story and picture adds to the impact of the product. The videos on the SNBC website are of exceptional quality. It seems that great care was taken to meld the storytelling and visuals to create an engaging and heartfelt video that may be difficult to convey in the same way through other media. As I mentioned, just because videos are on the internet doesn’t necessarily mean people will watch them. So, one potential drawback is that unless they are featured on a high-traffic website or searched for, they may not receive much attention. In the context of this specific group of digital stories, one may question if there is a public relations benefit to SNBC. This is not a personal criticism of mine as I find the digital stories respectful and expertly created, but I could envision the criticism that as a website designed to increase tourism in BC, the digital stories are there for tokenism and to capitalize on the mystique of Indigenous culture. I think that would be a very pessimistic and inaccurate criticism but could be accurate in other cases.   

Destination BC, Corp. (n.d.). Indigenous Storytellers [Review of Indigenous Storytellers]. Super, Natural British Columbia. Retrieved March 19, 2025, from https://www.hellobc.com/indigenous-storytellers-in-british-columbia/?gad_source=2&gclid=EAIaIQobChMIgLuLn_eWjAMVBYjuAR0LVwnfEAEYASAAEgLJHfD_BwE&gclsrc=aw.ds

Mines, S. (n.d.). Storytelling as a Method of Indigenization. Middlebury College and the Western Abenaki. https://sites.middlebury.edu/abenaki/storytelling-as-a-method-of-indigenization/

Tekobbe, C. (2024). Indigenous Storytelling and Ways of Thinking and Being. In Indigenous Voices in Digital Spaces (pp. 32–51). University Press of Colorado. http://www.jstor.org/stable/jj.19307138.7

Willox, A. C., Harper, S. L., Edge, V. L., My Word Storytelling Digital Media, & Rigolet Inuit Community Govt. (2013). Storytelling in a digital age: digital storytelling as an emerging narrative method for preserving and promoting indigenous oral wisdom. QUALITATIVE RESEARCH13(2), 127–147. https://doi.org/10.1177/1468794112446105


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