Kim and Kim (2023) study how temporary content on social media affects users. They focus on platforms like Instagram Stories and Snapchat, where posts disappear after a short time. The authors explain that these formats change how people communicate online. Because the content is not permanent, users often feel less pressure when they share posts. They may upload more casual photos or everyday moments. At the same time, users still see many carefully curated images from others on these platforms.
The study shows that even short-lived posts can influence how people see themselves. When users watch many images from others, they may compare their appearance or lifestyle with those posts. This can lead to concerns about self-esteem and body image. So even though the content disappears, its effects can remain in people’s thoughts. This connects to the idea of temporality in digital media. Ephemeral media disappears quickly, but the social and psychological impact can last longer. For me, this reading changed how I think about disappearing media. I used to think it only meant temporary content. Now I see that it also shapes how people present themselves and interact with others online.
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